China Toy Fair


Hansa and Zinger Launch Plush-TV In-store Signage to Retailers

ZINGER DIGITAL SIGNSHansa North America launched of their new Plush-TV signage channel to its more than 900 retail dealers in the U.S. and Canada. Plush-TV is an in-store entertainment channel, branded for each retailer, and shown to their shoppers. Hansa features more than 5,000 designs of individually handcrafted, realistic animals. Hansa’s products are sold worldwide in collectables and gift  shops, museums, toys stores, zoos, and retailers, such as FAO Schwartz.

Plush-TV’s entertaining and educational content is focused on the animal kingdom in their natural habitat. Plush-TV was developed by Zinger Digital Signs. Zinger customizes Plush-TV signage for each retailers’ requirements. Zinger brands with each retailer with banners, advertisements, and interactive content. Plush-TV also showcases each retailer’s Hansa store inventory. Shoppers can interact with the Plush-TV using QR codes and texting. Zinger Digital Signs manages the content and equipment for each retailer.

Hansa’s Plush-TV enables retailers to communicate directly with their in-store shoppers, leading to increase revenues, while improving their store brand. Retailers can promote anything , including competing plush animal brands.

Hansa uses Zinger’s wireless, Sign-Stick media player for its Plush-TV signage. Once the Sign-Stick is attached to an HDMI connection, it is ready to play. Zinger Digital Signs also offer retailers a variety of flat panels displays for positioning on counters, walls, and storefront windows for 24/7 marketing.