Global Smurfs Day Events to Be Held Worldwide June 22

SONY PICTURES ENTERTAINMENT GLOBAL SMURFS DAYColumbia Pictures and Sony Pictures Animation will once again coordinate events all over the world on June 22 as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs 2, in theaters July 31. Global Smurfs Day celebrates the birthday of Peyo, the creator of the Smurfs, born June 25, 1928.

This will be the second celebration of Global Smurfs Day. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour period. This year, the studio has lined up a program of events, highlighted by a worldwide Smurf Ambassadors initiative, in which more than 40 ambassadors from 28 countries will represent Smurfs fans from around the world with a special day of events celebrating Peyo’s creation.

Festivals and celebrations will be dedicated to the Smurfs in locations as far and away as the Buenos Aires Planetarium, Mumbai’s Imagica theme park, and Rio de Janeiro’s iconic Sugarloaf Mountain. In Los Angeles, families will enjoy the day with appearances by the Smurfs, play the Ubisoft video game, sample Menchie’s Smurfberry frozen yogurt, and participate in other fun activities.

More information can be found at the official Global Smurfs Day microsite at www.GlobalSmurfsDay.net, where users can also virtually check in to Global Smurfs Day activities and find information about all worldwide events, official photos, and a sizzle reel.