Reeves International to Distribute TOLO Toys

Reeves International, Inc. has been appointed the exclusive U.S. distributor for Tolo, a brand of infant, toddler, and pre-school toys. Tolo is sold in more than 70 countries.

Fisher-Price-Branded Cribs Part of Largest Crib Recall in U.S. History


Nearly 150,000 of the Stork Craft cribs that were recalled today carry the Fisher-Price logo. The U.S. Consumer Product Safety Commission (CPSC), in cooperation with Stork Craft Manufacturing, Inc., issued a voluntary recall of more than 2.1 million of Stork Craft’s drop-side cribs, making it the largest crib recall in U.S. history. Most of the recalled cribs were distributed in the U.S., approximately 1,213,000 units, with approximately 968,000 units distributed in Canada.

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Playmates Toys Reintroduces Rainbow Brite

Rainbow Brite

Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright dresses, accessories, and boots. The collection also includes a 15-inch Rainbow Brite doll and the gang’s horse companions: Starlite, Shimmer, and Sunriser.

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The Big Toy Book Premieres as Online Shopping Destination


A new online shopping destination for consumers,, has debuted. Shoppers can go to the website and find the best current deals on toys and games sold at mass, specialty, online, and independent toy retailers. On the website, consumers can shop for products by type, brand, age group, company, and “what’s hot.” Products are also grouped by gender and then by various age ranges, including babies ages 0-24 months, preschoolers ages 3-5, older kids ages 6-8, tweens ages 8-12, and teens. 

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Craft and Hobby Show Returns to Illinois


The Craft & Hobby Association (CHA) 2010 Summer Convention & Trade Show and the CHA Craft SuperShow will return to the Donald E. Stephens Convention and Conference Center in Rosemont, Ill. The CHA Summer Trade Show will run from July 27-29, followed by the CHA Craft SuperShow for consumers from July 30-31. Last year, the shows were held in Orlando. To learn more about the shows, visit

NRF Announces Top 2009 Toys

The National Retail Federation has released its top toys list based on the NRF’s 2009 Top Toys survey. For boys, video games took the top spot for the second year in a row followed by Transformers. Barbie held the number one spot for the sixth year in a row for most popular girl toy, while dolls and Hannah Montana toys followed behind.

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DBG Signs New License

Discovery Bay Games has been granted a license to manufacture board games, jigsaw puzzles, and game play with cards for Scientific American. The deal is for the United States.

2010 TOTY Nominees Announced


The nominees for the 2010 Toy of the Year (TOTY) awards have been announced.  The ballot will be sent to TIA members who will vote for the winners of the twelve categories. The winners from those categories will become the nominees for the overall Toy of the Year category, although a product can be named Toy of the Year via a write-in vote by TIA members.

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Hidden City Games Joins ASTRA

Hidden City Games, Inc., publisher and worldwide licensor of Bella Sara, has joined the American Specialty Toy Retailing Association (ASTRA). Bella Sara products are available at several independent retailers, equestrian stores, at, and at other retailers such as Target, Wal-Mart, and Toys “R” Us.

Wow! Wow! Wubbzy! Goes Green


Nick Jr.’s preschool television series Wow! Wow! Wubbzy! talks conservation, recycling, and other eco-friendly issues in the upcoming DVD release Wubbzy Goes Green, from Anchor Bay Entertainment.

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