Month: December 2009

ToyQuest Named Master Toy Licensee for Megamind

DreamWorks Animation SKG, Inc. and ToyQuest have entered into a licensing agreement for DreamWorks’ upcoming movie, Megamind, to be released November 5. ToyQuest will serve as the worldwide master toy licensee, producing a line of products based on the film that includes action figures, vehicles, plush, role play products, and playsets. The line will be available fall...

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The World of Beatrix Potter to Come to Animated TV

Frederick Warne & Co., Ltd, owner of the Beatrix Potter property, and Chorion are creating a new animation based on Beatrix Potter’s famous characters, including Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny, and Mr. Jeremy Fisher. The animated TV series will be distributed internationally. Chorion’s Copyrights Group has been Frederick Warne’s licensing agent for more than 25 years. Chorion and Frederick Warne will continue to develop the licensing program for Beatrix Potter’s characters, while Warne will retain all publishing rights to the property. The World of Beatrix Potter has more than 350 licensees worldwide and is worth $300 million annually at...

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Vermont Teddy Bears to Debut at Toy Fair

The Vermont Teddy Bear Company will be making their debut appearance at this year’s Toy Fair in February with new bear items. Until now, Vermont Teddy Bears have only been available for purchase online, by phone, or in the company’s Vermont retail store, but the bears will soon be available at toy stores and other retailers. At Toy Fair, the Vermont Teddy Bear Company will unveil its new Soft Floppy Bears, Take-Along Teddies, Go Green Bears that are made from recycled post consumer plastic bottles, and Woolen Bears that are made from all-natural wool, among others. All of the company’s teddy bears are individually handmade in Vermont and have a lifetime...

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“Augmented-Reality” Toys Premiere as Part of Fox Licensing’s Avatar Merchandise Campaign

To support the December 18th premiere of James Cameron’s movie Avatar, Twentieth Century Fox Licensing & Merchandising is launching a vast merchandising campaign, introducing more than 125 products in the categories of video games, toys, apparel, and publishing. Mattel, Inc. will release action figures, vehicles, and creatures based on the movie that use “augmented-reality.” Each product in the line will come with a 3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam.  After the tag is scanned, special content, such as biographical information, additional images, and animated models of the figures, is revealed onscreen that is unique to the product. Animated 3-D models of the products will come alive when the i-TAG for deluxe figures is scanned by a webcam, and when two i-TAGS from a Battle Pack are scanned, the 3-D images will interact with each other. Fox is also partnering with Ubisoft to release James Cameron’s Avatar: The Game, available for the Xbox 360, PlayStation 3, Wii, Nintendo DS, Sony PSP, and PC. Ubisoft will also release a limited edition version of the game for Xbox 360, PlayStation 3, and Wii. Other licenses include Sideshow Collectibles for a line of collectible statues, maquettes, life-size busts, and dioramas; and HarperCollins and Abrams for five new...

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