China Toy Fair


Enesco Inks VeggieTales License

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Enesco, LLC is entering into a licensing agreement with Big Idea, Inc., to develop and distribute new products featuring VeggieTales characters and their faith-based messages. Enesco’s portfolio of brands includes its Gund plush division and its Gregg Gift division, one of the nation’s leading producers of faith-based gift products. VeggieTales products from Enesco are expected to be offered to retailers by midyear 2010 and be available in stores by the fall.

Sakar Signs Licenses for Iron Man 2, EA Sports

Sakar International is developing an Iron Man 2-branded line of spy gear, inspired by the upcoming movie release. The products are being developed under a license agreement with Marvel Entertainment. Expected to feature over a dozen SKUs, the product line will include spy watches, walkie talkie/voice changers, digital and video cameras, nightvision goggles, blacklight decoders, micro-listening devices, and video game accessories. Release dates will coincide with the movie’s slated opening on May 7.

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Report: 31 Percent of Kids Obtained Both Physical and Digital Content

According to Kids and Entertainment Content, a recent report from The NPD Group, 79 percent of kids ages 2-14 acquired some form of physical or digital content in the past year, with 31 percent acquiring both physical and digital content. In terms of money, $0.85 of every content dollar spent by kids went to physical items, while $0.15 went to digital.

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Disney to Release 3-D Movies on Blu-ray

Walt Disney Studios will start releasing Disney Digital 3-D content for the home on Blu-ray disc beginning with Disney’s A Christmas Carol and a special 3-D Showcase Disc. The new 3-D content for homes will be made available in coordination with hardware manufacturers’ to-be-released, 3-D home entertainment systems.

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Marvel Files Federal Lawsuit over Comic Copyrights

Marvel Worldwide, Inc. filed a federal lawsuit in Manhattan on Friday asking a judge to invalidate 45 notices sent by the heirs of artist Jack Kirby that aimed to terminate Marvel’s copyrights. The notices said Marvel’s copyrights would terminate on dates ranging from 2014 through 2019.  The heirs notified several companies last year that the rights would revert from Marvel to Kirby’s estate. Marvel argues that Kirby’s work on the comics were “for hire,” which makes the heirs’ claims invalid.

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Hong Kong’s Toy Exports Fall in 2009

According to figures released by the Hong Kong Trade Development Council (HKTDC), Hong Kong’s toy exports fell 10 percent to $88.55 billion HK ($11.35 billion U.S.) in the first 11 months of 2009. While toy exports to Czech rose 58.2 percent, exports to Russia fell 57.1 percent, exports to the U.S. dropped 23.6 percent, and exports to the European Union dipped 8 percent. Baby product exports reached approximately $6 billion HK ($726 million U.S.) in the first 11 months of 2009. Hong Kong’s top export markets were the U.S., UK, Macao, Italy, and France.

JAKKS Partners with Dentsu for New Boys Action Property

JAKKS Pacific, Inc. is teaming up with Dentsu Inc. to produce an animated television series based on Monsuno, a new original boys’ action property. The Monsuno property follows adventure-seeking boys who get their hands on re-awakened Monster DNA. The property is being developed as 52 animated episodes and will be launched as a toy line, both targeted to boys ages 6-11. Monsuno is slated to launch in 2011 in North America, Europe, and Asia.

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WHAM-O to Bring Frisbee Production to U.S.

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Starting at the end of the month, WHAM-O will produce half of its Frisbees in the United States, which the company says is an effort to increase manufacturing jobs in the domestic market. The domestic production is part of a partnership with Manufacturing Marvel America, a division of the international Manufacturing Marvel Group, which specializes in plastic injection molding for toys and operates facilities in California and Michigan. Last August, WHAM-O began producing one of its PoolZone products in Michigan.

Disney Store to Open in Times Square

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A new Disney store is slated to open in New York City’s Times Square in the fall. The retail space at 1540 Broadway, between 45th and 46th streets, will include an interactive Disney Princess castle, a children’s theater featuring the latest Disney entertainment, and special events such as celebrity appearances and children’s activities. Renovations will begin soon.

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The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.