Month: February 2010

Grosset & Dunlap to Publish New Classic Pooh Books

Grosset & Dunlap, an imprint of Penguin Young Readers Group, has announced that it will publish Disney’s Classic Pooh books, marking the first time that a U.S. publisher will create new stories based on the classic Pooh adventures, and illustrated in the classic E.H. Shepard style. The deal was made between Penguin Young Readers Group and Disney Licensed Publishing, an imprint of Disney Book Group, a division of Disney Publishing Worldwide. Grosset & Dunlap will publish Disney’s Classic Pooh books in a variety of formats, including hardcover picture books, board books, paperback storybooks, sticker books, and novelty books. The new series will launch in April with four titles: Pooh’s Bees, a board book based on A.A. Milne’s first Winnie-the-Pooh story, Tigger’s Breakfast, a board book that takes readers on a trip through the Hundred Acre Wood, Hooray for Friends!, a paper-over-board picture book featuring Pooh and Rabbit, and Welcome to the Hundred Acre Wood, a sticker book that includes more than 75 reusable stickers. Three more books, Mind Your Manners (paperback storybook), Grand Adventures (hardcover picture book), and Weather (novelty board book), will debut this...

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Women Declared the Smarter Gender in Online Trivial Pursuit Game

Women were deemed the smarter sex in an online battle of the sexes, Trivia Pursuit style. Since last October, more than 15 million questions were asked and answered by men and women at www.trivialpursuitexperiment.com. The global game ended with the women answering a total of 4,088,139 questions correctly, compared to the men’s 4,077,596 correct answers. Players participated in Hasbro’s online game by selecting the category they believed they would have the most success. The most popular category was Entertainment, followed by Science & Nature, Sports & Leisure, History, Arts & Literature, Geography, and, lastly, People & Places. Women had the highest success rate in the Entertainment (56.8%) and Science & Nature (54.4%) categories, and the lowest success rate in the People & Places category (41.7%). Men had the highest success rate in Science & Nature (57%), Entertainment (56.7%), and Sports & Leisure (54.8%), but performed the poorest in the Geography and People & Places categories (49.9%). Trivial Pursuit will host a new competition, the Battle of the Generations, which pits the under-30 tech crowd against the 30+ life-savvy set. The new competition begins in mid-March at...

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American Greetings Signs New Entertainment Deals for Care Bears

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has signed new entertainment deals to bring Care Bears entertainment to the UK, Italy, Latin America, Middle East, and Canada. The agreements grant broadcast rights to Cartoon Network in the UK and Italy, Disney in Latin America, and Astral Media’s Playhouse Disney in Canada. Prime Pictures has also been granted home video distribution rights in the Middle East. Cartoon Network will broadcast the Adventures in Care-a-lot series in both the UK and Italy. This comedy series features new characters such as clumsy-but-hilarious Oopsy Bear, and showcases all of the bears’ newly enhanced belly badge powers. Disney will broadcast Adventures in Care-a-lot, in addition to the three new CGI specials, throughout Latin America. Disney previously aired Care Bears’ Oopsy Does It movie, and will now launch the series and new specials on its network. Prime Pictures in the Middle East has gained the rights to the Care Bears Oopsy Does It movie and Adventures in Care-a-lot series, as well as three new CGI specials, Share Bear Shines, The Giving Festival, and Care Bears to the Rescue. Care Bears re-launched in 2002, and has generated more than $2.6 billion in global sales. For more information on the Care Bears, visit...

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Toy Fair 2010 Closes with More Buyers, Retailers, and Attendees

More than 1,100 exhibitors from around the world gathered at the 107th American International Toy Fair, the largest toy trade show in the western hemisphere, held last week. It’s estimated that exhibitors showcased 100,000 new toys and youth entertainment products during the event at the Jacob K. Javits Convention Center in New York City. Attendance at Toy Fair 2010 (including buyers, retailers, trade guests, media and exhibiting staff) totaled 25,030, a 4 percent increase compared to 2009.  Nearly 285 of the exhibiting manufacturers, distributors, importers, and sales agents were first-time exhibitors. More than 10,600 buyers, a 3 percent rise from last year, from 85 countries attended the show to look for trends and place orders. The number of retail outlets represented at Toy Fair 2010 increased 2 percent over 2009, with a total of 5,744 different companies in attendance. Toy Fair is among the top five NYC-based trade shows. The 108th American International Toy Fair will be held February 13-16, 2011, at the Javits...

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Walmart Partners with DreamWorks and Spin Master for Dragon Line

DreamWorks Animation SKG, Inc. and Walmart have announced the first of many elements to come from Walmart’s involvement with the studio on its upcoming feature film, How to Train Your Dragon, due in theaters March 26. The toy line, created by Spin Master Ltd., will be available at Walmart stores March 1, and will include action figures and dragons, Viking play sets, roaring plush dragons, flying dragon toys, and role-play toys based on the animated film. The toys will be geared to boys ages 5-8 and will range from $5 to $30. Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, How to Train Your Dragon tells the story of Hiccup, a Viking teenager who doesn’t fit in with his tribe’s longstanding tradition of heroic dragon slayers. Hiccup’s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of...

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