Month: May 2010

Toys R Us Files for IPO

Toys”R”Us, Inc. announced that it has filed a preliminary registration statement with the United States Securities and Exchange Commission relating to a proposed initial public offering of its common stock. It is anticipated that the offering will consist of newly issued shares sold by Toys”R”Us, Inc.; however, the number of shares to be offered and the price range for the offering have not yet been determined. The company expects to use the net proceeds it receives from the proposed offering primarily to pay down certain existing indebtedness, and the remaining net proceeds, if any, for general corporate purposes. Goldman, Sachs & Co., J.P. Morgan, BofA Merrill Lynch, and Credit Suisse are serving as joint book-running managers and representatives of the underwriters for this proposed offering. Deutsche Bank Securities, Citi, and Wells Fargo Securities are also acting as joint book-running...

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Target Debuts New Video Game Department Layout

Target is introducing a new open layout for its consumer electronics and video game departments, aiming to give visitors a convenient, enjoyable shopping experience with easy access to information and products. The new layout includes a video game section that will be expanded by 30 percent; a large, open format that will include new product-accessible fixtures organized by platform and game genres; and a majority of stores will include video game Learning Centers and Trial Stations. The new Learning Centers will feature a 40-inch high-definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view in-store price and inventory, receive recommendations on best sellers, or page a team member for assistance. Trial Stations will allow guests to try out the latest titles before they...

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Learning Express Plans to Open Up to 20 New Stores

After the success of opening 14 new locations and 12 temporary “pop-up” stores for the holiday season (five of which remain open with short-term leases), Learning Express plans to open 17-20 new toy store franchises in 2010. Exact locations have yet to be decided and the company is actively seeking additional applicants. Demographic studies, says the company, indicate that Learning Express stores would thrive in locations throughout Long Island, NY. The areas include Glen Cove, Port Washington, and Great Neck on the North Shore; Rockville Centre, Garden City, and the Five Towns, Merrick and Long Beach on the South Shore; Hempstead, Commack, and Woodbury in central Long Island; and towns such East Hampton, South Hampton, and Bridge Hampton on the eastern...

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DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday. Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys. For more information, please...

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Mascots Unveiled for London 2012 Olympic Games

London 2012 Olympic Games organizers have unveiled two alien-like creatures, Mandeville and Wenlock, as the mascots for the 2012 Games. Looking for something that would engage kids, London 2012 organizers created a cartoon and teamed with children’s writer Michael Morpurgo to create a background story for the characters. According to the story, Out of the Rainbow, Wenlock and Mandeville were crafted by Grandpa George from the last drops of steels used to build the Olympic Stadium. The characters will be featured on products such as toys and mugs when the mascots go on sale. The mascots are seen as key revenue for the Olympics, which must raise £2billion from the private sector to host the event. Wenlock is named after the Shropshire village of Much Wenlock, the site of the Wenlock Games, which was one of the inspirations for Baron Pierre de Coubertin, founder of the modern Olympic movement. Mandeville’s name is inspired by Stoke Mandeville in...

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