Archive for July, 2010
« Older Entries | Newer Entries »This post was written by Christina Edwards
JAKKS Pacific to Manufacture Product Line for Real Steel
Monday, July 26th, 2010
JAKKS Pacific, Inc., has signed a master toy licensing agreement with DreamWorks Studios to manufacture, distribute, and market a line of toys based on the upcoming live-action feature film Real Steel, directed by Shawn Levy and starring Hugh Jackman.
The agreement, brokered by licensing agent Striker Entertainment, includes action figures, accessories, play sets, roleplay, youth electronics, novelties, games and puzzles, Halloween costumes, and more. JAKKS expects to launch the Real Steel product line next fall to coincide with the film’s November 18, 2011 premiere in theaters nationwide.
Tags: DreamWorks, Hugh Jackman, JAKKS, Striker Entertainment
Posted in Licenses, News | 1 Comment »
This post was written by Elizabeth A. Reid
MGA Owns Bratz Brand, Says Appeals Court
Monday, July 26th, 2010
The Ninth Circuit Court of Appeals has ruled that MGA Entertainment is the owner of the Bratz brand, not Mattel. In a unanimous decision, Chief Judge Alex Kozinski spoke on behalf of the panel saying that “it is not equitable to transfer this billion dollar brand––the value of which is overwhelmingly the results of MGA’s legitimate efforts” to Mattel. The 24-page opinion stated: “it’s likely that a significant portion––if not all––of the jury verdict and damage award should be vacated.”
MGA founder Isaac Larian said the company will re-launch a new line of Bratz products, as well as release new Moxie Girlz, Moxie Teenz, Bitty Buttons, and BFC, Ink products, this August.
Tags: Bratz, Mattel, MGA, MGA Entertainment
Posted in News | 1 Comment »
This post was written by Elizabeth A. Reid
Rubie’s Obtains License for The Green Hornet Costumes
Monday, July 26th, 2010
Rubie’s Costume Co., Inc. has secured a license to create costumes ranging from deluxe outfits to accessories based on characters from Sony Pictures’ January 14 release of The Green Hornet. The new costumes will include Kato, Green Hornet, hats, gloves, masks, and more.
The Green Hornet stars Seth Rogen in the title role, Jay Chou as Kato, Cameron Diaz as secretary Lenore Case, and Christoph Waltz as Benjamin Chudnofsky. The movie is directed by Michel Gondry, written by Seth Rogen and Evan Goldberg, produced by Neal H. Moritz, and based on the 1930’s “The Green Hornet” radio series created by George W. Trendle. The film will be released in 3-D.
Photo Credit: Access Hollywood
Tags: Cameron Diaz, Jay Chou, Rubies Costume Co, Seth Rogen, The Green Hornet
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Playmates Toys to Debut Michael Jackson Collectibles at Comic-Con
Thursday, July 22nd, 2010
Playmates Toys will unveil its new line of Michael Jackson collectibles at the Diamond Comics display at San Diego Comic-Con, held July 21-25. Earlier this year, Playmates Toys signed a deal with Bravado to create the collectibles based on the late star. The new 10-inch scale collectibles capture the King of Pop’s likeness and fashion, the first of which will be Billie Jean complete with Jackson’s outfit worn in the music video. The second collectible, Thriller, is fashioned in the iconic red with black trim outfit. The collectibles will launch this fall, followed by additional styles.
Tags: Billie Jean, Bravado, comic con, Diamond Comics, Michael Jackson, Playmates Toys, San Diego Comic-Con, Thriller
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Super Duper Loses Trademark Battle with Mattel Over “And Say”
Thursday, July 22nd, 2010
A trial court has ruled in favor of Mattel in a lawsuit against Super Duper, a small publisher of special education materials, in a case regarding Super Duper’s right to use “and Say” in educational materials. Super Duper, started 22 years ago in Greenville, S.C., publishes workbooks, card decks, and games for autistic and other learning-disabled children.
In March 2004, Mattel opposed a trademark registration filed by Super Duper for use for the name “Sort and Say” on a line of special education magnetic games. In 2005, Mattel filed to cancel Super Duper’s registered marks of Fish & Say, Fold and Say, and See It!, Say It!. Consequently, Super Duper filed a lawsuit in federal court seeking to find that its 15 “Say” trademarks did not infringe on any of Mattel’s trademarks. Mattel claimed that Super Duper’s “Say” trademarks infringed on its See ‘N Say electronic pull toy and asked the court to prevent Super Duper from publishing any materials with the 15 marks and also sought $10 million in damages.
Tags: autism. Mattel, copyright infringement, lawsuit, Super Duper, trademark
Posted in News | No Comments »
This post was written by Christina Edwards
Sprout Premieres Two New Nightly Shows
Thursday, July 22nd, 2010
Preschool television network Sprout has premiered two new exclusive nightly shows, Nina’s Little Fables at 7:15 p.m. and 8:30 p.m. ET, and Chloe’s Closet 5:45 p.m. ET.
Nina’s Little Fables features 26 classic fables adapted for young audiences and illustrated with shadow puppetry animation. The series premiered on June 28. Chloe’s Closet follows the adventures of a little girl named Chloe who discovers new worlds while playing dress-up in her closet; the series premiered in the U.S. on July 12.
Tags: chloe's closet, nina's little fables, Sprout
Posted in 3-5, News | No Comments »
This post was written by Christina Edwards
MGA Entertainment Expands Moxie Girlz Line for Fall
Thursday, July 22nd, 2010
MGA Entertainment has announced plans to expand its Moxie Girlz doll brand with the introduction of Moxie Teenz, 14-inch dolls that feature realistic eyes, interchangeable wigs, and 15 points of articulation. The line features four dolls— Melrose, Arizona, Tristen, and Bijou—who do everything from attend college to perform on Broadway. A full line of Moxie Teenz products, including dolls and wig, fashion, and accessory packs, will be available in the fall.
MGA will also partner with Burger King from August 23 to September 12 for a series of branded premiums for girls that will include Moxie Girlz Wrist Bags, Moxie Girlz Light-Up Pendants, and Moxie Girlz Bracelets.
Additionally, MGA will release Moxie Girlz Magic Snow, featuring previously introduced dolls in the line sporting snow outfits, a winter purse and fashion goggles, a sled, and snow powder.
Tags: MGA Entertainment, Moxie Girlz
Posted in New Products | No Comments »
This post was written by Justin McCraw
CBS Announces Plethora of TV Products From Comic-Con
Thursday, July 22nd, 2010
Yesterday at Comic-Con in San Diego, CBS Consumer Products and its affiliates announced a slew of new products based on the Star Trek brand.
Hallmark will release a lineup of Christmas 2010 ornaments based on the Star Trek property, including Captain Kirk, Spock, Kirk vs. Spock/“Amok Time,” and the U.S.S. Enterprise from the 2009 movie. Hallmark is also giving a sneak peak at its holiday 2011 prototypes.
IDW‘s lineup of new graphic novels and comic books will include those based on Star Trek, while Rocket World has announced the release of limited-edition Starfleet I.W.G. figurines that feature Original Series accessories. Rubie’s will release a new series of The Original Series, The Next Generation, and Star Trek costumes including a Gorn mask and Spock romper, and to promote its Starfleet Academy young adult books, due out in December, Simon and Schuster is handing out postcards for advanced reader copies.
In Twilight Zone news, Bif Bang Pow revealed four new eight-inch action figures depicting the Gremlin, Masked Man, Kanamit, and Devil. Eight more bobble heads and figurines are expected to be announced later during Comic-Con.
Photo Credit: TrekMovie.com
Tags: Bif Bang Pow, Captain Kirk, CBS Consumer Products, comic con, Hallmark, IDW, Rocket World, Rubie's, Simon and Schuster, Spock, Star Trek, Twilight Zone
Posted in Licenses, New Products, News | No Comments »
This post was written by Justin McCraw
Talicor Named Distributor for GDC
Wednesday, July 21st, 2010
Talicor has been named the U.S. Distributor for GDC GameDevCo, Ltd. Through this relationship, Talicor has added to its product line games such as KISS DVD Board Game, Elvis DVD Board Game, Diamond Crosswords, TNA Wrestling DVD Board Game, and Vital Statistics Board Game. Other games include the Decision Day Fantasy Sports games, which come in Baseball, Basketball, Football, and Hockey versions. The game play is similar to controlling your own fantasy team as you race to win the championship. These Fantasy Sports board games come with collectible sports cards that can be used during game play. You can also incorporate cards from your own collection. Finally, a new Dexter Board Game based on Showtime’s Dexter television series is set to release in September.
Photo Credit: Talicor.com
Tags: Decision Day Fantasy Sports, Dexter, Diamond Crosswords, Elvis DVD Board Game, GDC GameDevCo, KISS DVD Board Game, Showtime, Talicor, TNA Wrestling DVD Board Game, Vital Statistics Board Game
Posted in Licenses, New Products | No Comments »
This post was written by Justin McCraw
Toy, Game, and Technology Summit to Come in September
Wednesday, July 21st, 2010
Leaders from around the toy, video game, and technology industries will converge in Santa Clara, Calif., this fall to generate cross-platform relations. From September 22 – 23, the Toy, Game, & Technology Summit will allow executives to learn from each other as each develops new products for young people.
The summit will focus on pressing toy companies to adopt digital assets, as well as helping video game and technology companies learn how to better establish partnerships with traditional toy manufacturers. The event, sponsored by the Toy Industry Association, Inc. (TIA), features industry leaders such as Joseph Olin, president Academy of Interactive Arts and Science; TIA President Carter Keithley (pictured above); Reyne Rice, trend specialist at TIA; and Anita Frazier, toys and video games industry analyst at The NPD Group.
The event will take place at the Santa Clara Convention Center. TIA members will receive 15 percent off admission, and more information can be found by clicking here.
Tags: Academy of Interactive Arts and Science, Anita Frazier, Carter Keithley, Joseph Olin, NPD Group, Reyne Rice, Toy Game & Technology Summit, Toy Industry Association
Posted in News | No Comments »
