Month: March 2011

New Whistlefritz DVD Teaches Las Estaciones (The Seasons)

Whistlefritz has released its new Spanish immersion DVD, Las Estaciones (The Seasons). In the 30-minute DVD, the animated mouse Fritzi wants to celebrate his birthday, which is during fall. With the help of his friend Maria, viewers learn about the best parts of all four seasons, from sledding and snowball fights in el invierno (winter) to trick-or-treating in el otoño (autumn). Whistlefritz DVDs are based on the belief that switching back and forth between English and Spanish to teach Spanish can be confusing for children. The DVDs engage children through Spanish immersion—learning by hearing and speaking Spanish without any English translation. Las Estaciones is recommended for children ages 2 to 7. Other titles available in the Spanish for Kids series include Cha Cha Cha, Adentro y Afuera (Inside and Out), A Bailar! ( Let’s Dance!), Vamos a Jugar (Let’s Play), and Los Animales (Animals). For more information, visit...

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New Product: Scrap Kins Build-It Book

Earth Day is around the corner and kids can start getting in the mood with Scrap Kins Build-It Book Volume 1, a book filled with recycling projects. Main characters the Scrap Kins are a monster family who live in a recycling center. They give readers step-by-step instructions for 12 projects, such as turning toilet paper tubes and milk cartons into pirate ships, bookmarks, bird feeders, and more. All of the projects are constructed from materials that are found around the home, including paper towel tubes, cereal boxes, and juice cartons—no other materials are required. The book, ideal for kids ages 6 to 9, is published by Crackle Press and is 32 pages. For more information, visit...

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New Product: Winnie Finds a Home

Winnie Toys, LLC has released its first toy product in the U.S. The product, targeted to girls ages 1 to 10, features a plush toy, book, and musical mini-CD. The book, Winnie Finds a Home, tells the story of a girl who only wants one toy, bunny Winnie. “At a later time, we will be introducing companion characters in our line of books and toys that will be more geared towards young boys,” said company CEO, Gerry Ward, in a press release. Joe Regan, who serves as the company’s COO, will handle the distribution and corporate sales duties. For more information, visit...

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New Light-Up Construction Sets

Have you seen these new light-up construction sets that are set to hit the market? The Laser Pegs 3D Lite Board (above), featuring 40 holes that conduct low voltage power, acts as a building platform for the pegs. Kids can create an abstract model and set the board to flash faster, as a strobe, or it can be set to off. The board can support up to 200 Laser Pegs and its base also serves as a storage compartment for all the pieces. The board can also be used to play five different board games. Laser Pegs products combine building with LED-supplied light. Each Laser Peg shape can transfer a low voltage current to any other shape it is connected to. The platform can be run on batteries or with an AC supply. Also new is Kids Only’s (a division of Jakks Pacific) Block Builders Illuminations – Illuma. The plastic building surface has multi-colored LED light effects with power grid buttons that control which sections light up. The set comes with 50 transparent building blocks. Already-purchased building blocks can be used with the surface, although only the transparent building blocks will light...

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Scholastic Celebrates 20th Anniversary of I Spy

Scholastic Media is kicking off its 20th anniversary celebration of the I Spy franchise with the publication of I Spy Spectacular: A Book of Picture Riddles, due to be out next month. The books features riddles by Jean Marzollo and photographs by Walter Wick.  The year-long campaign will include a slate of new I Spy releases, including the I Spy Challenger for Leapster Explorer (releasing this summer), I Spy Castle for the Nintendo DS (releasing this fall), and five new titles from Briarpatch, Scholastic’s exclusive licensee for board games, puzzles, and card games. Beginning April 11, the new products will be supported by the “I Spy a Celebration” campaign that invites audiences to participate in the largest game of I Spy online, My I Spy. Scholastic will also host a live I Spy event, “I Spy a Celebration! 20 Years; 20 Kids; 20 Riddles,” in Times Square on April 12, and Jean Marzollo will host at an event on April 9 in New York City featuring an I Spy scavenger hunt, raffle, and product...

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