Month: December 2011

Skylanders Announces Beta Launch of its Virtual World

Image Credit: universe.skylanders.com Activision Publishing, Inc. has launched Skylanders Spyro’s Universe, in beta, which will add another dimension to Skylanders Spyro’s Adventure. The virtual world allows kids to engage with Skylanders characters and fellow players. Found online at www.universe.skylanders.com, the Universe is a fantasy realm of floating islands designed to encourage world-building, exploration, and friendly competition. Players who own the game or figures can input each figure’s code, or use the Portal of Power, to bring them to life inside the universe. Those who don’t own a figure can join the virtual world by creating a free online account. Eon, the helpful Skylanders guide, will then provide newbies with a digital starter kit. For more information, visit www.universe.skylanders.com. This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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BabyZoo Introduces Line of Sleep Aid Products

Bedtime and morning rituals for young children have just become easier. BabyZoo, a manufacturer of sleep aids for kids, recently launched the BabyZoo Sleep Trainer, a timer-based night-light, and more. The BabyZoo Sleep Trainer features a monkey named Momo who signals the child when it’s time to get up and when it’s time to sleep by opening and closing its eyes. The Sleep Trainer also displays a digital and analog clock to teach children how to read time. Parents can also choose between different alarm sounds with volume control. The alarm is available in two color combos: green-and-yellow and pink-and-blue. Gus, a turtle-shaped night-light, comes with a timer function that automatically shuts the light off at 10, 20, or 30 minutes. A child can also switch the light on at night by tapping on the turtle shell; the light automatically switches off after each use. The night-light uses batteries instead of LED lights, preventing the product from getting warm. Gus is also available in green-and-yellow or pink-and-blue. Coco, a digital music player specifically for young children, was designed to create a magical bedtime atmosphere. Coco plays lulling music and bedtime stories, and the barnyard design makes the audio player appealing to children of all ages. Woolly, a “sunrise light” and alarm clock, wakes children up in a more natural way, mimicking the rising light of the sun. The intensity...

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Hasbro to Eliminate PVC From Packaging

Hasbro, Inc. announced that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging, beginning in 2013. Hasbro has already begun to phase out PVC from some packaging. Phasing out PVC in packaging is Hasbro’s most recent effort in a series of sustainable packaging initiatives by the company. The efforts, including eliminating wire ties, increasing recycled content, and sourcing paper, are designed to minimize the impact on natural resources. To learn more about Hasbro’s corporate social responsibility (CSR) efforts, visit www.hasbro.com/csr. This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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One World Futbol Donates for a World of Play

One World Futbol “Buy One, Get One” is the model for the One World Futbol Project; for every One World Futbol sold, the company donates a second ball to organizations working on the ground in war zones, refugee camps, inner cites, and harsh environments, aiming to improve the lives of youth and adults in disadvantaged communities worldwide. The One World Futbol is a universal, durable soccer/sports ball—one that the Project says never deflates, even in the harshest environments. With the ball anyone can play soccer or other ball sports with any endurance level. Since July 2010, the One World Futbol Project has delivered the balls to 123 organizations in 118 countries, spreading the spirit of play to an estimated 425,000 people. The patent-pending, durable, all-terrain ball is sold online for $39.95. This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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VeggiesTales Embarks on Live Show Tour

Big Idea Entertainment, a studio and producer of children’s and family programming, characters, and brands, will debut its all-new VeggieTales Live! God Made You Special tour in more than 30 major markets nationwide—including Atlanta, Nashville, Jacksonville, Birmingham, and more—beginning February 23, 2012. For the current tour itinerary, ticket information and group sales, please visit veggietales.com/live or iTickets.com. VeggieTales characters Bob, Larry, and the rest of the cast bring zany antics to the stage with amusing, engaging storytelling and music. The show includes silly songs like “His Cheeseburger,” “Love My Lips,” “The Hairbrush Song,” and more. The show is designed to celebrate how unique and special each person is in a high-energy musical extravaganza. World Vision has partnered with Big Idea Entertainment as a sponsor for the VeggieTales Live! God Made You Special tour. World Vision’s child sponsorship efforts provide access to necessities like clean water, health care, education, and...

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