2020 TOTY Awards

They’re often considered to be the “Oscars” of the toy industry, and on Friday, Feb. 21, 2020, the next Toy of the Year (TOTY) Awards will be distributed at the Ziegfeld Ballroom in New York City as Toy Fair New York gets underway. After carefully examining hundreds of nominees, a panel of industry experts determined this year’s finalists in 16 categories. One winner in each category, along with the consumer-chosen People’s Choice award and the overall Toy of the Year Award will be presented in February. Now it’s your chance to vote for your favorites.

– Here are the nominees for Collectible of the Year!

This category honors toys that compose a set and can be collected in multiples, including novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

Blume

Toy Insider 2019 Holiday Gift Guide Hot 20Blume (Skyrocket)

Blume, from Skyrocket, is a new line of collectible dolls full of big reveals: the dolls bloom out of flowerpots right before your eyes. It’s instant gratification, perfect for kids right at that age when they can be impatient to the max but still want to be wowed by the surprise factor.
Ages: 3+, $9.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


Hairdorables

Toy Insider 2019 Holiday Gift Guide Top Holiday ToysHairdorables Dolls Series 3 (Just Play)

Kids become the dolls’ stylist in this series. They can make their Hairdorables camera-ready using the crimper or curling iron to style the dolls’ hair or change the color using icy cold water before their next shoot. Kids get hours of playtime, tons of fun styling pieces, and more.
Ages: 3+, $12.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


Winter Disco

L.O.L. Surprise! Winter Disco Series (MGA Entertainment)

Kids can unbox 8 surprises including all-new floating glitter hair in the L.O.L. Surprise! glitter globe. For the first time ever, feed the doll water with the bottle and the water reveals beautiful, glimmering glitter inside their hair. Move them around or even turn them upside down to see the amazing snow globe effect. Collect all 12 brand new, glittery dolls that are ready for the winter disco, such as Snow Leopard and Sleigh Babe.
Ages: 6+, $12.99
Buy now on Amazon 


Lucky Fortune

Toy Insider 2019 Holiday Gift Guide Hot 20Lucky Fortune (WowWee)

Crack open the toy fortune cookie to reveal a surprise charm bracelet and matching paper fortune. Wear your bracelet — and your luck — on your sleeve, and trade to collect all 100 bracelets.
Ages: 6+, $3.99
Buy now on AmazonToy Insider Holiday Gift Guide Winner


My Singing Monsters

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

My Singing Monsters Collectible Figures (PlayMonster)

These harmonizing figures bring the My Singing Monsters mobile game to life. Each monster knows its part in the song and when to join in and includes an accessory and an in-game reward code.
Ages: 6+, $12.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


Pulp Heroes

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Pulp Heroes Snap Bots (Far Out Toys)

These unique 2D-to-3D figures are stylized, blocky, comic book-inspired depictions of famous characters from Marvel and Star Wars. Crafted from heavyweight cardstock, each figure sits atop an attached pull-back base that kids can use to send their Pulp Heroes racing into action!
Ages: 5+, $9.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


Shopkins Real Littles

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Shopkins Real Littles Lil’ Shopper Pack (Moose Toys)

Shopkins Real Littles come packaged inside iconic household brands. From Welch’s Concord Grape Jelly and Kellogg’s Frosted Flakes, to Pringles and Cheez-Its, kids can collect more than 50 miniature versions of real brands.
Ages: 5+, $9.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


 – VOTE NOW –

TOTY-2020-VOTE

Public voting for the 2020 TOTY Awards is open to consumers, retailers, media, and members of The Toy Association through Jan. 5. For full details, rules, and additional information, please visit toyawards.org. Proceeds from the annual event benefit The Toy Foundation in its efforts to bring joy and comfort to children in need through the experience of toys and play.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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