2KGMKT_BL2_GOTY_10K_LOOTHUNT_ART_ALLPRIZESBorderlands 2 launched over a year ago, but 2K and Gearbox Software are still celebrating the game’s success. With the Borderlands 2 Game of the Year Edition coming out on October 8, fame, fortune, and loot—both in and out of the game—are up for grabs in the Borderlands 2 $100,000 Loot Hunt.

This four-week sweepstakes begins on October 11, at 10 a.m. EST, and a cash prize is not all that’s at stake. Playstation, Nvidia, Turtle Beach, and BrandyGames will each sponsor prizes that fans, and new players, will have a chance to win. Prizes include:

  • Playstation Vita handheld entertainment systems with copies of Borderlands 2 Vita once released
  • Customized Borderlands 2 XP Seven headsets from Turtle Beach
  • Nvidia Shield PC streaming set-up with a custom painted Tiki PC by Falcon Northwest
  • Nvidia GeForce GTX 660 Ti GFX cards
  • Lifetime supplies of all 2K titles on Stream—past, present, and future

Loot hunters can enter the sweepstakes by taking down the daily targets once a day for a total of 28 entries. In addition to the weekly sponsored prizes, one loot hunter will win a grand prize of $50,000 and four others will win varying amounts of cash totally another $50,000. Only U.S. players are eligible for cash prizes and sponsored prizes, however all players worldwide can participate in the Loot Hunt. U.S. residents may enter the sweepstakes by mailing a postcard to 2K, Borderlands 2 Loot Hunt Sweepstakes, 10 Hamilton Landing, Novato, CA 94949.

The Borderlands 2 $100,000 Loot Hunt ends at 5:00 a.m. EST on November 7. Players can join the hunt go to borderlands2loothunt.com, and log in using your SHiFT account information. The official web site has complete sweepstakes rules and prizing, details about daily targets, and daily community goals.