9 Story Media Group will launch a new consumer products division, 9 Story Brands. Following 9 Story Media Group’s recent acquisition of Out of the Blue Enterprises, 9 Story Brands brings Out of the Blue’s and 9 Story’s licensing endeavors together under the new division. 9 Story Brands officially launches next week at Licensing Expo in Las Vegas.

The new consumer products group will focus on building global kids brands on and off-screen, allowing audiences multi-dimensional experiences with their favorite characters. 9 Story Brands will be co-managed by 9 Story’s Kristin Lecour and Out of the Blue’s Kyra Halperin, with both reporting to 9 Story’s chief strategy officer, Natalie Osborne. Lecour will lead international efforts and Halperin will direct U.S. based initiatives.

In addition, 9 Story Media Group redesigned its corporate logo, marketing assets, website, and more for a new contemporary look.