Source: 9 to 5 Warriors

There’s a new action figure line hitting the market that pairs ’90s inspiration with some modern flair.

9 to 5 Warriors was created by Brandon Braswell in 2013 around the idea that after workers in an office punch out, the stuff in the office comes punching in. Take elements of Toy Story, sprinkle them with Food Fighters and throw in a dash of Small Soldiers, and you have a general idea.

When Braswell first created the line, he built it around a story that was enough to garner some press and social appeal, but the 9 to 5 warriors never crossed the finish line. They had a comic and trading cards developed, but with no toys brought to market, the brand ended up mothballed for around seven years until The Nacelle Co.’s The Toys That Made Us started streaming on Netflix.

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

That series sparked new interest in fully developing the brand and Braswell enlisted toy designer Scott Hensey to sculpt the warring factions of Water Cooler Commandos and Break Room Bandits.

The first wave of action figures includes 10, unique characters that Braswell says are “geared towards the Toys ‘R’ Us Kids that never grew up.” BigBadToyStore is the first retail partner on board for the launch. MSRPs range from $9.99 for the comic book to $34.99 for the trading cards, which are printed in the U.S. Individual action figures are priced at $24.99 and $29.99 with delivery expected in the third quarter of 2023.

Parties interested in learning more about the line can contact Braswell via the 9 to 5 Warriors website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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