TPF Toys‘ line of Splashlings collectibles will arrive in Walmart stores this month, and a third wave will be introduced at the North American International Toy Fair.
Across its three waves, Splashlings offers more than 300 mermaids, ocean friends, gems, shells, and ocean-themed treasure characters. Wave 3 Splashlings introduces six underwater worlds to explore, encouraging kids to collect each realm, including Treasuretopia, Coral Canyon, Heartstone Hideaway, Icicle Island, Sunlantis, and Fintopia. Assortment packs and play sets come with a collector poster illustrating the details of each realm, revealing where each respective mermaid and friends call home.
Shell Time Play sets, pocket-sized seashell homes, will also debut this spring. Designed for kids ages 5 and up, each play set features an exclusive mermaid, two exclusive Splashlings, and room accessories, and will be available in four themes: snack, dream, bubble, and glam.
In its debut year, the brand brought 12 licensees on board and is moving into new categories, including apparel and accessories, food and beverage, health and beauty, home, publishing and stationery, and digital and accessories. An animated Splashlings digital series, produced by Shaftesbury/Smokebomb in partnership with TPF Toys, has already garnered more than 1 million views.
In addition, more than 20 live-action 90-second “playisodes” are now available on Splashlings.com, where real kids bring short scripted narratives to life using the popular Splashlings figurines and the brand new Coral Playground and Medical Clinic play sets. These playisodes continue to expand and explore the colorful world and fun characters of Splashlings.
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