Entertainment One (eOne) expands its consumer products program for Peppa Pig with a broader assortment of licensed offerings in the U.S. and Canada.
Jazwares will continue its role as the master toy licensee for the property in the U.S. and Canada, while there are contract renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty Inc.
eOne signed new partnerships with Cardinal for games and puzzles; Kent International for bicycles, bicycle helmets, and protective gear; Kidz Toyz for musical instruments; Rollplay for battery powered ride-ons; What Kids Want for seasonal novelty toys in the U.S.; and Wonder Forge for games.
The Peppa Pig brand has more than 800 licensees worldwide. The show airs in more than 180 territories and has been translated into more than 40 languages.
