Moose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.Â
Since its 2014 launch, each season of Shopkins offers more than 100 different Shopkins characters to collect, including common, rare, and limited-edition characters. Its animated webisode series has amassed nearly 240 million views on YouTube and the Shopkins 12-Pack was the No. 1 selling toy in the U.S. in 2015 and 2016, according to The NPD Group.
Shopkins won the 2016 LIMA Award of Excellence for “Best Toy Character License.” The licensed merchandise program has generated more than $1 billion in retail sales since inception.
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