Basic RGBChizComm and Executive Producer Harvey Glazer launched a new, commercial production company, kidsistr. The joint venture will specialize in TV commercials, digital, and multipurpose sizzle reel productions, and will offer a fresh twist on commercial and content marketing.

A sister company of ChizComm Ltd., an international marketing and communications firm specializing in the toy and entertainment space, kidsistr’s executive team consists of President and CEO Harold Chizick, Executive Producer Harvey Glazer, and Executive Vice President Donna MacNeil.

Glazer, an award-winning director and producer with nearly 20 years of experience, is internationally recognized for his work in film, TV, commercials, and music videos. His portfolio consists of videos with trending and A-list artists, such as Drake and Rihanna, high-profile entertainment brands, and more.

Chizick and MacNeil developed their marketing careers within the toy and entertainment industries over the past 25 years. Their experience working with a variety of brands, products, and companies have led them to become industry trailblazers and marketing communications leaders.

kidsistr brings a talented roster of creative writers, directors, and producers to deliver edgy content that is on-trend and engaging for North American audiences.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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