RedwoodVentures Ltd. launched its Smooshy Mushy line of soft and squishy collectible toys at retail in partnership with OLO Industries Inc. The new line of scented, slow-rise squishable pets come in a variety of food themes, and each is packaged with a smaller collectible squishy Bestie to the pet.

Smooshy Mushy series one rolled out today and includes 8 of 24 different pet friends, including a Babsy Bear, Lolli Lamb, Popsy Piggy, and more. The line also includes Bestie Snack Pax, assorted blind bags with a squishy Bestie collectible, a poster, and a game; Frozen Delights, featuring a pet, Bestie, and a sharable recipe; and Bento Boxes, which comes with a pet, two besties, a tiny drink container, and “Find your Smooshy Name” game stickers.

The line is currently being sold exclusively at Walmart stores nationwide.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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