Spielwarenmesse eG‘s Trend Committee identified its top three trends for 2018: Explore Nature, Team Spirit, and Just for Fun. Toys encompassing these themes will be on display at Spielwarenmesse’s TrendGallery at the show in Nuremberg from Jan. 31 to Feb. 4. 

The Explore Nature trend brings kids closer to nature, encouraging them to step away from computers, smartphones, and TV; Team Spirit boost cooperation, social interaction, and problem solving; and the Just for Fun trend emphasizes that playing can be simple, filled with imagination, and cam easily be adapted and modified.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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