Zuru announced a 74 percent increase year-on-year in retail sell-in across multiple brands in the company’s product portfolio for the first three quarters of 2017, resulting in a 133 percent increase in earnings for the U.S. market alone. Top performing products include Bunch O Balloons, the Original Fidget Cube, and ZURU Spinners.
Zuru launched a number of new products in time for the holiday season, including toy construction toy block tape, Mayka Tape; Tangles under the company’s fidget toys portfolio; Hamsters in a House Series 2 collectibles; and the re-launch of Shnooks feature plush. The Shnooks re-launch will be late in the fourth quarter and carry over to 2018.
