China Toy Fair


LeapFrog Sponsors PBS Kids Writers Contest

LeapReaderLeapFrog Enterprises Inc. is the national prizing sponsor for the PBS Kids Writers Contest. The contest is designed to promote the advancement of children’s literacy skills through hands-on and active learning.

PBS stations throughout the U.S. will collaborate with schools, public libraries, and other community-based organizations to present the PBS Kids Writers Contest in local communities, with each station selecting local winners. The contest is open to children in kindergarten through third grade.

Local winners will be entered into the national contest, where a panel of judges will rank the top 12 entries. National winners will be announced this summer and LeapFrog will award a prize package that includes its LeapReader Reading and Writing System.

Vote for Your Favorite 2014 Toy of the Year (TOTY) Finalist

toty14-logoThe toy industry has its 84 toy, game, and property finalists for the 2014 Toy of the Year Awards (TOTY), according to the Toy Industry Association (TIA). The annual TOTY awards program is sponsored by the toy industry to recognize the top toys available across 12 categories—from e-connected to activity to educational and outdoor toys.

The 2014 finalists represent 68 unique products or properties from 41 companies, and were selected from more than 520 nominees submitted for consideration by 153 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Through January 13, toy lovers of all ages can visit ToyAwards.org to vote for their favorite playthings. Each vote is a chance to win one of twelve TOTY prize packages filled with the toys and games featured in each category.

[Read more...]

LeapFrog Partners with Random House for an Audio Book Library

leapreaderLeapFrog Enterprises and Listening Library, an imprint of Random House LLC, have partnered to bring Listening Library’s library of children’s audio books to the LeapReader platform. Listening Library’s audio books are available for download via LeapFrog’s App Center.

LeapReader is the new learn to read and write system that helps children build literacy skills and reading confidence with LeapReader’s three essential experiences–learn to read, learn to write, and learn through listening. Children sound out words and read sentences, write letters with interactive guidance, and develop listening skills, comprehension, and imagination through audio books, music, and more all available in the LeapReader library of more than 150 learning experiences.

COMMENTARY: The Best of Both Worlds

My fondest childhood memories always involve some sort of book. Roald Dahl, Dr. Seuss, and the Baby-Sitters Club series played a huge role in my adolescence, and I still feel the pang of sweet nostalgia when I see these titles today. Part of my job is to round up toys, mobile apps, games, music, and books to feature in Toy Insider, but in recent months I find myself frantically searching for books to include while games, toys, and especially apps appear in abundance. I am a bit resistant to change, as I still prefer to hold a book in my hand to a Kindle or Nook, so the decline of printed books had me bogged down a bit. As I began searching for books to feature, I realized that reading is reading, and anything that brings a child to find his or her inner bibliophile is A-OK with me. There are so many new platforms for reading that don’t leave out books but take them to a new level, and we have to keep up!

8341295_0_9999_med_v1_m56577569853114439I am fascinated by the LeapReader Read & Write System by LeapFrog. This company is known for its kid-friendly tablets, but this new product has the coolest gadgets and gizmos that should make any child excited about story time. Starting with the very basics, the LeapReader Read & Write books will help your child learn to read and write by sounding out words and guiding letter strokes interactively. The set includes the LeapReader Reading and Writing System, an activity sampler book, one learning paper writing sheet, and free downloads of one audio book bundle, one music album, and one trivia fun pack. I think the coolest part is that interactive handwriting guidance helps children learn to write stroke-by-stroke on mess-free, no ink LeapFrog learning paper—which is also ecofriendly! There are more than 150 books and audiobooks available to add to the set, of which my personal favorite is Learn to Write Letters with Mr. Pencil. [Read more...]

LeapFrog Debuts LeapReader

41SqKpAalbLLeapFrog Enterprises debuted its newest product, LeapReader, at retail stores and online nationwide. The LeapReader is the complete learn to read and write solution for children. The LeapReader library includes more than books, audio books, flash cards, maps, learn-to-write sets, music albums and trivia challenges and lets parents easily personalize their child’s learning journey by choosing titles based on their reading level, favorite characters or learning style. This system builds early literacy skills through three learning programs: Learn to Read, Learn to Write, and Learn Through Listening. LeapReader will be available in select countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later this summer. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. To read more about LeapReader, click here.

LeapFrog Introduces the New LeapReader

LearnToReadLeapFrog Enterprises, Inc. has unveiled their latest product, LeapReader: the complete learn to read and write solution for kids. LeapReader, from the creator of the Tag Reading System, is the next generation of learning that helps children build literacy skills and reading confidence. With LeapReader’s three essential experiences–learn to read, learn to write, and learn through listening–kids can sound out words, read sentences, write letters with interactive guidance, and develop comprehension skills through audio books and music, all available in the LeapReader library of more than 150 learning experiences.

The LeapReader Library

  • Learn to Read: Kids learn to read by sounding out words, reading sentences, and building comprehension through LeapReader books, maps, and flash cards. The LeapReader books help kids with feedback by not only recognizing letters, but also helping them through the irregularities of letter sounds. Some Learn to Read titles also include pages with 3-D elements. 
  • Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to help kids learn the sequence of strokes and build writing fluency. These new workbooks feature revolutionary LeapFrog Learning Paper, which contains ink embedded within the page for a mess-free writing solution. These workbooks provide feedback on stroke order, and teach letters by similar curves or lines instead of in alphabetical order.
  • Learn through listening: LeapReader audio books, learning songs, and trivia challenges foster children’s comprehension skills, vocabulary, and imagination. By making the learning process interactive, it makes reading and writing more engaging and motivates kids to not only learn to read, but also to want to read.

LearnToWriteLeapFrog worked closely with world-class publishing partners, including Random House, Scholastic Inc., and Kidz Bop, to select the audio content for the LeapReader library. The library will feature children’s characters and audio books such as The Magic Tree House and Little Golden Books from Listening Library, a division of Random House Inc.; Clifford and The Velveteen Rabbit from Scholastic Inc.; and today’s hits from the audio series Kidz Bop.

LeapReader is available in pink and green for kids ages 4 to 8. The LeapReader will be available for pre-order on June 12, and it will be available at major retail locations and at LeapFrog.com in early July. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time, works with most Tag books, and has a USB-rechargeable battery that lasts up to five hours.

2013 Toy Reports

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December 19, 2013: NPD Group: Cyber Monday Week Toy Sales Are Strong, Up from Last Year, and more.

December 12, 2013: The NPD Group: Retail Sales Results Indicate Green Black Friday for Toys, and more.

December 5, 2013: ShopperTrak: Retail Sales Up, Store Shopper Traffic Down During Weekend, and more.

November 27, 2013: Finalists for 2014 Toy of the Year Awards Unveiled, and more.

November 20, 2013: Walmart Matches Competitors’ Black Friday Deals One Week Early, and more.

November 13, 2013: Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals, and more.

November 6, 2013: New Disney Frozen Product Collection Available Now, and more.

November 1, 2013: Mattel’s Ever After High Launches Globally, and more.

October 24, 2013: The Big Toy Book Hosts Biggest Day of Holiday Play, and more.

October 17, 2013: Toys “R” Us Appoints CEO, Names President of U.S. Business, and more.

October 10, 2013: Monster High Stars in New DVD, Monster High: 13 Wishes, and more.

October 3, 2013: Rubie’s Develops Marvel Costume Line for U.S. and Canada, and more.

September 26, 2013: Hasbro Introduces Toys Based on Angry Birds Go!, and more.

September 19, 2013: Toy Industry Foundation Recruits for Leaders Circle, and more.

September 12, 2013: XOS Offers Free Webinar on Maximizing CPSIA Compliance, and more.

September 5, 2013: Toy Industry Association Accepting Nominations for 2014 Toy of the Year Awards, Board of Directors, and more.

August 29, 2013: Voting Opens for 2014 Toy Industry Hall of Fame Inductees, and more.

August 22, 2013: Disney Infinity Debuts at Toys “R” Us Stores Nationwide, and more.

August 15, 2013: Spin Master Continues Growth Through Acquisitions, and more.

August 8, 2013: Build-A-Bear Expands the My Little Pony Collection, and more.

August 1, 2013: The Big Toy Book Hosts Second Annual Sweet Suite Biggest Night of Play, and more.

July 24, 2013: VTech Introduces InnoTab 3S, and more.

July 18, 2013: Zodiak Kids Announces Partnership with TCG for Tickety Toc, and more.

July 11, 2013Techno Source Unveils New Line of Kurio Tablets, and more.

July 3, 2013VTech InnoTab 3 Available for Pre-order, and more.

June 20, 2013Warner Bros. and Jazwares Sign Partnership for Teen Titans Go!, and more.

June 14, 2013: Disney Interactive Launches Lone Ranger Play Set for Disney Infinity, and more.

June 6, 2013: China Toy Report: Construction Category Dominates Spending in 2012, and more.

May 30, 2013: Propel Equity Partners Acquires Alex Toys, and more.

May 23, 2013: Discovery Kids and Walgreens Partner for Line of Outdoor Toys, and more.

May 16, 2013: CPSC Filing Requirements Could Add $18.7 Million Burden on Industry, and more.

May 9, 2013Tek Recon Launches Kickstarter Campaign, and more.

May 2, 2013: LeapFrog Unveils New LeapReader, and more.

April 25, 2013: ABC and JPMA Will Not Merge, Plan to Continue Collaboration, and more.

April 18, 2013Mojang Appoints Jazwares as Minecraft Toy and Electronics Partner, and more.

April 11, 2013: McDonald’s and Activision Partner for Skylanders Giants Happy Meals, and more.

April 4, 2013Disney Closes LucasArts, Plans to License Star Wars to Game Developers, and more.

March 28, 2013Mattel’s UNO Game to Become Television Game Show, and more.

March 21, 2013CPSC Revises Third-Party Testing and Certification Requirements, and more.

March 14, 2013: Release of Disney Infinity Game Delayed to August, and more.

March 7, 2013: Tonner Doll Co. to Release Ralphie Figure from A Christmas Story, and more.

February 28, 2013: Smart Toys and Games to Release Angry Birds Strategy Game, and more.

February 21, 2013: Universal Signs Hasbro as Global Master Toy Licensee for Jurassic Park 4, and more.

February 15, 2013: American International Toy Fair Transforms NYC into Massive Playground, and more.

February 7, 2013: Activision Holds Skylanders Preview Event in Times Square, and more.

January 31, 2013: Mattel Launches New Global Entertainment Franchise Max Steel, and more.

January 25, 2013: Hasbro and The Tetris Co. Sign Licensing Deal, and more.

January 18, 2013: Disney Unveils Disney Infinity, and more.

January 10, 2013: Bravado and The Wish Factory Partner for Carly Rae Jepsen Products, and more.

January 3, 2013: Fundex Games Acquired by Private Equity Firm Propel Equity Partners, and more.

For 2012 Toy Reports, click here.

For 2011 Toy Reports, click here.

For 2010 Toy Reports, click here.

For 2009 Toy Reports, click here.