China Toy Fair


Activision and Frito-Lay Team Up to Let Fans Choose New Skylanders Hero

FRITO-LAY NORTH AMERICA , ACTIVISION, SKYLANDERSActivision Publishing Inc. and PepsiCo‘s Frito-Lay North America division are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game, which is slated for release this year. The winner will also receive a $100,000 scholarship.

Between now and March 21, fans 18 years and older can visit Frito-Lay’s official site to select one of three potential heroes they want to see come to life in the next Skylanders game. They can also find more details and official rules. Once their Skylanders selection is made, contestants submit a suggested name and a 200-character or less inspiration for the name they chose.

In May, one fan-created name for each of the three potential heroes will be selected by a panel of judges and announced as finalists, and fans 13 years and older will be invited to vote online for the hero they want. Later this year, the winning hero will be revealed. The official name for that Skylanders hero and will appear in a variety of places, such as on Skylanders packaging and the Skylanders game.

This marks the third consecutive year in which Activision has partnered with Frito-Lay for the Skylanders franchise.