Activision Blizzard Consumer Products Group, the newly-created division made its debut at Licensing Expo 2017. Leveraging franchises from across the company, the properties offer opportunities across gameplay, linear storytelling, e-sports, and consumer products.
Activision recently revealed Call of Duty: WWII is scheduled for release on Nov. 3. Players will compete for a $4 million total prize pool during this season’s Call of Duty World League, a premier e-sports series. Additionally, a Call of Duty film franchise is in development. Supported by a merchandising program, partners include Bioworld for apparel and accessories; Insight Editions for a field manual; DGL Group for drones; Astro Gaming for headsets; Mattel for collectible construction sets; Otterbox for mobile and iPad cases, and more.
Bungie’s Destiny 2 will be available on PC at retail and as the first third-party game to be offered digitally via Battle.net, Blizzard Entertainment’s online gaming service. In celebration of the Destiny 2 launch this September, Bungie, in collaboration with Activision, has new licensees including Bioworld for apparel and accessories; McFarlane Toys for action figures; Mattel for construction sets; Funko vinyl figures; Razer for gaming accessories; RockLove for jewelry; Concept One headwear and accessories; Insight Editions for art books and journals; USAopoly for puzzles and playing cards; and KontrolFreek for gaming controller accessories.
The Skylanders Academy animated Netflix series has a second season that will premiere this year, and Netflix recently ordered a third season for next year. Skylanders continues to be supported by a roster of partners.
Additionally, Crash Bandicoot N. Sane Trilogy will be available this June. The game is supported by a merchandising program including Changes for apparel; Concept One for accessories; Rubber Road for apparel, accessories, mugs, home décor; and Venture Classics for collectible figures.
Blizzard Entertainment features games including World of Warcraft, Hearthstone, Diablo III, StarCraft II, Heroes of the Storm and Overwatch, Blizzard’s internationally-acclaimed team-based shooter.
Overwatch celebrated its first anniversary on May 23 and represents a next-generation e-sports experience. Its upcoming competitive league will feature professional franchises tied to major cities. Activision Blizzard Consumer Products Group looks to expand the merchandising program to create additional touchpoints.
World of Warcraft’s latest expansion, World of Warcraft: Legion, is one of the fastest-selling PC games of all time. World of Warcraft players around the world share a passion for the characters of the Warcraft universe, which serves as the foundation for multiple games and other trans-media products.
Blizzard games are supported by a tailored merchandising program including Good Smile for figures; J!nx for apparel; Dark Horse for publishing; Insight Editions for cookbooks; and Tokidoki for apparel and accessories.
Mobile entertainment company King supports Candy Crush Saga, Candy Crush Soda Saga, and Candy Crush Jelly Saga. The Candy Crush property is supported by partners including
Amber House for health and beauty; Ascania for soda drinks; BakedIn for bake at home kits; InPhase for air Fresheners; Rossi for ice Cream; Tubz for candy; Little Brown for publishing; and Winning Moves for board games. King supports its licensees through integrated marketing initiatives including, event-based activities, partnerships, public relations, and social campaigns.
