Addo Play Ltd. Partners with Black Horse Consulting

AddoPlayAddo Play and Adrian Roche’s Black Horse Consulting are collaborating for Addo’s strategic expansion in the U.S., Canada, and Mexico.

Internationally, Addo Play had expanded over the last year and now covers more than 20 countries, including recently agreed distribution partnerships in France with HellerJoustra and CIFE in Spain. More partners are expected to be added over the January previews period in Hong Kong. Last year, Addo Play launched 10 new brands—featuring more than 70 products—in the UK, exclusively at The Entertainer stores.

The company will celebrate its one-year anniversary since its international launch in Hong Kong this January. The company will exhibit again from its permanent Hong Kong office and showroom, showcasing more than 120 main line products in the craft and role-play categories.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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