Adora is launching an “all new” Adora this year.  Adora has infused its brand with a new identity, packaging, website, and an assortment of products and price points for children of all ages.

The new brand extensions include 200 products with 70 new dolls and accessories, including 12-inch FabFairies, FlutterBabies, SnuggleTime Babies, and BathTime Babies. Adora’s current collections (PlayTime, GiggleTime, NurseryTime, and Adora Friends) have all been updated and refreshed with new features and a new look.

The new dolls debuted this week at the American International Toy Fair in New York.