Strawberry Shortcake continues to flourish in Europe as American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, announces several new licensing deals for the brand in Italy. The new deals, which include novelty books, candy, and arts and crafts products, were secured by AG Properties’ international licensing agent Copyright Promotions Licensing Group (CPLG).
Edizioni Play Press will introduce magic albums, activity books, and coloring books at mass retailers this spring, while RCS Libri SPA is planning a line of novelty, picture, story, and activity books for sale at specialty stores. In addition, Multiprint has secured the Strawberry Shortcake license for an assortment of stationery and arts and crafts items under the brand Uva Fragola. These items will be available at gift, stationery, and specialty stores.
For something a little sweeter, CPLG has secured a deal with Nestlé Italiana SPA for Easter and chocolate eggs branded Perugina. This is the first contract for Strawberry Shortcake in Italy for this product category.