Strawberry Shortcake will see a dramatic expansion across Denmark, Finland, Norway, Sweden, and Iceland this fall, thanks to a new licensing deal between AG Properties (AGP) and strategic partner Tactic Games. They will produce and distribute a variety of publishing products, games, and puzzles, and will serve as distributor in the Nordic region for the new core toy line produced by The Bridge Direct featuring all new packaging.
The deal was handled by local agent Alicom Licensing acting on behalf of AGP.
All products will be distributed via direct selling, book clubs, specialty stores, book stores, supermarket and grocery, hypermarket, mass market, department, duty-free stores, game specialty, novelty, and toy stores.
