Alex Brands Launches Lil Lockitz

Lil-Lockitz-Memory-Studio--pTRU1-23820130dtAlex Brands launched Lil Lockitz, a line of custom lockets for kids to personalize. Kids can make necklaces, bracelets, and key chains with the lockets they design themselves.

The initial collection features eight products, including Memory Studio, Best Friend Party Pack, which makes 18 lockets for necklaces, bracelets, and key chains; Selfie Set, with lockets featuring a selfie or photo with friends; Pets Set, which makes six lockets featuring kids’ favorite animals; Sweets Set, featuring sweet treat charms; and Vacay, Rock Star, or Juice Bar Set, with which kids can create three keepsake lockets, themed as their favorite vacation, rock ‘n roll, or fruit charms.

The new Lil Lockitz items are available now at Toys “R” Us stores nationwide and online, Amazon, and other select retailers.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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