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Amazon.com Launches New Checkout Service

Amazon.com is launching a new online purchasing service, PayPhrase, which will allow customers a shortcut for making purchases on the web. Customers use PayPhrase by setting up a unique phrase and PIN that links to their Amazon.com account. When shoppers make a purchase on Amazon.com or participating websites, the can enter their phrase and PIN to check out, without the need to sign in or enter credit card information.

PayPhrase participating websites include DKNY.com, Jockey.com, Buy.com, and other websites that accept Amazon’s 1-Click checkout.