LEGO Star Wars Mandalorian Battle Pack | Source: The LEGO Group

The race toward Christmas is on, and with more consumers turning to digital retailers than ever before, a clearer picture of what’s hot is beginning to emerge.

Amazon revealed that 2020 has already delivered the biggest sales numbers of any holiday shopping season in the company’s history. Toys and games are contributing to the sales success, with top sellers tracked from Oct. 15-Nov. 30 revealing some surprising winners that are filling virtual carts as gift-givers stock up.

Some of the top sellers for the holiday season thus far include Mattel‘s Hot Wheels 20 Car Gift Pack, Learning Resources‘ Spike The Fine Motor Hedgehog, the LeapFrog Learning Friends 100 Words Book, and MGA Entertainment‘s L.O.L. Surprise! Present Surprise Doll.

Additionally, the success of Star Wars: The Mandalorian on Disney+ has propelled the LEGO Star Wars Mandalorian Battle Pack to the No. 1 spot in the construction/stacking blocks category.

On the gaming front, Exploding Kittens ranked among the bestselling items on Amazon for Black Friday while the Nintendo Switch Fortnite Wildcat Bundle and Hasbro‘s Connect 4 were big hits on Cyber Monday.

As the countdown to the holidays continues, families looking for the hottest toys and games of the season are encouraged to consult the Toy Insider‘s 15th Annual Holiday Gift Guide for a list of great gift ideas for kids of all ages.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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