Amazon ranked first for the second year in a row in Reputation Institute‘s 2015 U.S. RepTrak 100, an annual survey of corporate reputations. Lego ranked third among the top ten companies, and Hasbro ranked 23rd.
For the 2015 U.S. RepTrak 100 study, Reputation Institute conducted more than 50,000 interviews with the U.S. general public during the first quarter of this year, measuring the public’s view of companies across 15 stakeholder groups in more than 25 industries. In total, more than 7,000 companies in more than 50 countries were examined.
The rankings were based on each company’s “pulse,” or the emotional connection consumers have to a brand. The complete ranking of the U.S. RepTrak 100 companies can be found at Reputation Institute’s home page.
