American Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.
Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer.
To show girls that they can make a difference together in helping animals in their habitats, American Girl has created Wild at Art, a year-long fund-raising campaign in support of Worldwide Wildlife Fund. American Girl is encouraging girls to use their artistic abilities to host an art sale and donate the proceeds to WWF. To launch the campaign, American Girl has made a $50,000 donation to WWF and also invites consumers to contribute at American Girl retail stores and americangirl.com. Parents can visit americangirl.com/wildatart to learn more and register for Wild at Art, get animal-themed craft ideas, and be entered into a sweepstakes for the chance to win one of 17 Lea prize packages.
In addition, for every purchase of one of the three plush animals in Lea’s collection—the margay, sea turtle, or sloth—American Girl will donate $1, up to a maximum of $100,000, to WWF.
The Lea collection is available now through American Girl’s catalogue, online at americangirl.com, at all American Girl retail locations nationwide, at American Girl specialty boutiques at select Indigo and Chapters in Canada, and El Palacio de Hierro locations in Mexico City. The Lea books can also be purchased through retail and online booksellers.
