China Toy Fair


American Greetings Signs New Entertainment Deals for Care Bears

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has signed new entertainment deals to bring Care Bears entertainment to the UK, Italy, Latin America, Middle East, and Canada. The agreements grant broadcast rights to Cartoon Network in the UK and Italy, Disney in Latin America, and Astral Media’s Playhouse Disney in Canada. Prime Pictures has also been granted home video distribution rights in the Middle East.

Cartoon Network will broadcast the Adventures in Care-a-lot series in both the UK and Italy. This comedy series features new characters such as clumsy-but-hilarious Oopsy Bear, and showcases all of the bears’ newly enhanced belly badge powers.

Disney will broadcast Adventures in Care-a-lot, in addition to the three new CGI specials, throughout Latin America. Disney previously aired Care Bears’ Oopsy Does It movie, and will now launch the series and new specials on its network.

Prime Pictures in the Middle East has gained the rights to the Care Bears Oopsy Does It movie and Adventures in Care-a-lot series, as well as three new CGI specials, Share Bear Shines, The Giving Festival, and Care Bears to the Rescue.

Care Bears re-launched in 2002, and has generated more than $2.6 billion in global sales. For more information on the Care Bears, visit www.CareBears.com.