American International Toy Fair to Launch TIA’s Content Connection in February 2013

The Toy Industry Association (TIA) announced that the 110th American International Toy Fair will host Content Connection, an educational program to serve the licensors, brand owners, and entertainment executives who attend annually.

Taking place during the first two days of Toy Fair–February 10 and 11–at New York City’s Jacob K. Javits Convention Center, Content Connection will expand on licensing-focused programming presented in conjunction with Toy Fair 2012. Sessions led by experts in the field of licensing will cover topics such as opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research; demographic trends, media use and retail infrastructure in youth markets around the world; basic concepts and best practices for licensing brands and properties; and more.

The sessions will be fee-based and can be purchased as individual classes, allowing participants to pick and choose the topics that are most pertinent to their interests.

The learning sessions will be produced in association with EPM Communications and JC Inc.

Held from Sunday, February 10 to Wednesday, February 13, Toy Fair 2013 is projected to connect nearly 1,100 toy sellers with more than 10,000 global retailers.

For more information, visit ToyFairNY.com.