Ryan Rzeznik has been promoted to director of sales and marketing at American Plastic Toys.

The Michigan-based maker of toy play kitchens, sand pails, vehicles, and more looks to grow and expand its marketing initiatives through the promotion of Rzeznik, who previously served as national sales manager for the company.

Ryan Rzeznik“Ryan’s thorough knowledge of American Plastic Toys and our product line, coupled with his understanding of our retailer customers and the end-users makes him perfect for this dual role,” says President and CEO, John Gessert.

Rzeznik joined American Plastic Toys in 2008 and previously served as a packaging engineer prior to taking on increasing roles at the company.

American Plastic Toys will showcase its product range in booth No. 2707 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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