An Array of Olivia Products to Hit Stores This Fall

Chorion has announced that the first wave of Olivia consumer products will hit store shelves in the U.S. starting with back-to-school 2010.

Global master toy licensee Spin Master will support its range of Olivia preschool girls’ toys with a major TV advertising campaign and promotional in-store marketing programs. Other categories for the upcoming Olivia launch will include games, publishing, puzzles, novelty, DVDs, apparel, and accessories. Plans are in place for dedicated Olivia sections at retailers such as Toys “R” Us, Target, Barnes & Noble, and Borders. International consumer products are scheduled for a 2011 release with TV tie-in books paving the way in key markets.

Nickelodeon Home Video in the U.S. will launch a holiday DVD, Merry Christmas Olivia, on October 5. Original publisher Simon & Schuster will also release Olivia Claus, a TV tie-in holiday title, on the same day,

Chorion has also inked a deal with Hachette Jeunesse for Olivia TV tie-in books to be published in France starting this fall with more titles to follow next year.

The company also announces the appointment of Bavaria Sonor to represent the licensing and merchandising rights to the property in Germany, Austria, and Switzerland. Bavaria Sonor will be responsible for developing products in all licensing categories.