Masha and the Bear x Energizer

Masha and the Bear have a new partner lighting the way on their path to adventure: Energizer.

Animaccord, the global media licensing company and studio behind the hit series inked a new licensing deal with Energizer, who will design and create flashlights and headlights inspired by Masha and the Bear. The deal was put together by Maurizio Distefano – The Evolution of Licensing (MDL), Animaccord’s licensing agent in Italy.

One of the world’s largest producers of batteries and portable lighting products, Energizer will launch the new range across Europe, the Middle East, Asia, and Africa (EMEA).

The collection is set to debut in January, with availability spread across hypermarkets, independent retailers, and e-commerce outlets in more than 100 countries.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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