Asmodee Acquires the Rights to Spot It! Game

SpotIt logoAsmodee Group has acquired the worldwide publishing, commercial, and brand rights to Spot It! from the Divertis Properties Group, Play Factory, Blue Orange publishers, and individual successors.

The game, known as Spot It! in North America and Dobble in the rest of the world, launched a few years ago from Blue Orange, and has become a leader in the card game market. It is available in Europe, North America, South America, and Asia, and has sold 7.7 million units in less than five years. Of those 7.7 million, more than 3 million units were sold in North America last year.

With the acquisition, Asmodee continues to grow its presence in the U.S., the world’s top board game market valued at about $1.8 billion. After a transitional period during which Blue Orange will continue to market Spot It! in North America, Asmodee Group will handle distribution.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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