Courtesy of ASTRA E-Bulletin

ASTRA is collaborating with the Chicago Toy & Game Group (ChiTAG) to provide toy inventors and specialty manufacturers with strategies for bringing new toy innovations to market.

Two educational sessions focused on the needs of inventors have been added to ASTRA’s Marketplace & Academy, to be held from June 16 to 19 in Nashville, Tenn. These sessions are for toy manufacturers and inventors only, and any manufacturers or inventors who are exhibiting at or registered for ASTRA’s Marketplace & Academy may attend these sessions at no charge.

The sessions—“From Great Idea to Hot New Product: The Basics of Production, Packaging, and Promotion” and “What It Takes for Success: Leveraging Licensing, Social Media, Gamefication, and Marketing Opportunities”—represent the first joint effort planned by ASTRA and ChiTAG.