The American Specialty Toy Retailing Association (ASTRA) is giving independent toy retailers registered for ASTRA’s Marketplace & Academy up to five hours over the course of the event to play with new-to-market games and kits.
At a session entitled, “Kits, Kits, and More Kits,” to be held on June 7 from 2:30 to 4:30 p.m., manufacturers will demonstrate products, while retailers will have a hands-on opportunity to assemble new kits available at market. On June 8, from 6:30 to 9:30 p.m., ASTRA will host its trademark Game Night, featuring three hours of play with new products.
“Games and kits are profitable categories for most specialty toy retailers, so ASTRA is committed to getting the best new products in the hands of those who will be selling them, so they can try them out,” says Kathleen McHugh, president of ASTRA. “Retailers who participate in our game and kit play time say it is one of the most valuable parts of Marketplace & Academy for their businesses. And certainly it is one of the most fun!”
ASTRA’s Marketplace & Academy will be held June 7 to 10 in Charlotte, N.C.
