Kimberly MosleyKimberly Mosley, MBA, CAE has been appointed president of the American Specialty Toy Retailing Association (ASTRA), its board of directors announced today.

“Kim is an experienced, award-winning, results-oriented association executive with a long track record of success in managing association operations, developing innovative programs, and growing revenue,” says Dean May, chair of the ASTRA board of directors.

“A skill set of particular interest to ASTRA is her background in leveraging technology to better serve members and to try new business strategies,” notes May. “Kim is the right person to lead ASTRA through the opportunities and challenges we see ahead for the specialty toy industry.”

ASTRA conducted a nationwide search to fill the position that was held by previous president, Kathleen McHugh. Mosley comes to ASTRA from the American College of Healthcare Executives. She will assume the role of president on Monday, September 28, 2015.

“It is with great excitement that I have accepted the role of ASTRA’s president,” says Mosley. “ASTRA is a fiscally and programmatically strong organization with a long tradition of responsiveness to the business needs of its members. I will continue that important tradition. I am eager to work with members to strengthen the segment of the toy industry that is committed to quality toys with high play value, and to bring specialty toy professionals together to help each other succeed.”