Independent toy retailers registered for the American Specialty Toy Retailing Association’s Marketplace & Academy will have access to more than 30 hours of professional education, with five of those hours dedicated to sessions designed to strengthen their use of social media.
Sessions that feature messaging and social media strategies include: “Don’t Just ‘Like’ Facebook, Love It!,” “Social Media Strategy: Your Digital Playbook,” “Instagood Retailer Instagramming,” and “Google+: Socializing Your Internal Communication.”
Other breakouts at ASTRA’s Academy cover business operations, financial management, industry trends, channel relationships, and additional sales and marketing issues.
