ASTRA Retailers Set to Promote Specialty Toys on Neighborhood Toy Store Day

Hundreds of independent toy retailers in the U.S. and Canada will mark Neighborhood Toy Store Day with special in-store events and activities on Saturday, November 8.

Neighborhood Toy Store Day is an annual American Specialty Toy Retailing Association (ASTRA) event that occurs on the second Saturday in November. It is designed to help independent toy retailers spotlight attention on the quality and play value of specialty toys, plus the advantages of shopping at locally owned toy stores.

ASTRA retailers create activities around Neighborhood Toy Store Day that will engage their customers and communities. Meanwhile, ASTRA supports retailers by providing professionally designed, downloadable posters; post cards; ad slicks; and other images along with draft emails; social media posts; and press releases that retailers can use to promote their store.

To find an ASTRA store to visit on Neighborhood Toy Store Day, visit www.neighborhoodtoystoreday.com.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.