China Toy Fair


Aurora Launches YooHoo & Friends Website

Aurora World, Inc. has launched an interactive website for its brand, YooHoo & Friends, www.yoohoofriends.com. The site, targeted to kids ages 5-12, is free and requires no activation code.

In the virtual world, kids can learn about real animals and their environment, play more than 15 games and view animation in the “Playground,” adopt, raise, and customize a room in “My Room,” and send e-cards, download wallpaper, and more in the “Fun Zone.”

Aurora has also launched the “Design YooHoo’s Next Friend Contest,” which runs through May 31.  For the contest, children submit drawings of who they think the YooHoo’s next friend should be. Every entry will be posted on Aurora’s Facebook fan page. Three winners will receive various prices such as plush toys from the line.

Winners will be chosen based on creativity (50 percent), colors (30 percent), and choice of animal (20 percent), and will be notified by June 15.

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