Aurora.logoAurora World is opening a permanent showroom at AmericasMart Atlanta, a facility that Aurora has operated since 1993. The new showroom will make its debut at the Atlanta International Gift & Home Furnishings Market from July 7 to 14.

The showroom will launch in Building 2 on the 14th floor of AmericasMart. The 4,200 square foot showroom will showcase Aurora’s 3,500 everyday, seasonal, licensed, and proprietary products, including YooHoo & Friends, My Little Pony, and Raggedy Ann.

“This is a wonderful opportunity to create greater visibility for our impressive and growing array of plush toys,” said Michael Kessler, senior vice president of marketing and sales of Aurora. “The advanced quality and design of our contemporary new space mirrors that of the products we manufacture as a global leader in this industry. We’re looking forward to hosting retailers in our stylish new showroom during the July Gift & Home Furnishings Market and year round.”