Australian global developer and kids’ products marketer Colorific will bring its toy brands and activity kits to North America.
Colorific’s products include activity kits, youth electronics, vehicles, and preschool products, and other items. The company entered a partnership with Perpetual Play Group Ltd and has engaged ChizComm Ltd. to be its agency of record.
ChizComm Ltd. will spearhead the marketing efforts surrounding the launch, and Colorific products will make its debut in North America this fall.
