China Toy Fair


Author Todd Parr Teams with Sesame Street For Animated Segment

Children’s author Todd Parr and Sesame Street’s creative team are collaborating to produce a one-minute segment for the show that will be designed to help children deal with their innate childhood fears. The animated segment will debut on the 41st season (2010-2011) of Sesame Street and will be written and designed by Parr.

Parr is known for taking potentially complex subject matter and making it kid-friendly. His title, The Peace Book, explains to children the meaning and some aspects of world peace, and his most recent title, The Earth Book, deals with the environment and ecology.

Parr has recently announced he has teamed with Stouffer’s to release a limited-edition children’s book entitled Let’s Fix Dinner. The book, published by SupperTime Entertainment (Parr’s worldwide marketing/licensing partner), will be released this August.

Photo credit: HachetteBookGroup.com