Toy industry sales are up 7 percent overall (January-September 2015) across 11 global markets, according to The NPD Group. Russia, Mexico, and Poland show growth that surpasses established markets, with double-digit growth through the third quarter of this year.
Russia is showing the fastest growth among the markets that NPD tracked globally. Despite the country’s high inflation, Russian consumers are spending more money on toys and are buying more of them. The largest super-category in Russia is building sets, which has been growing 50 percent faster than the rest of the toy market. [Read more...]