If you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into traffic (hopefully not) are playing the hottest new augmented reality (AR) game. The word on the street is that this is the future of gaming. Perhaps it is. But it’s certainly not the first augmented reality game. The toy industry has been taking shots at this category for years with little to no success. At Toy Fair 2012, WowWee introduced its App Gear line. [Read more...]
The adult crafting trend is carving out new opportunities for the office supplies industry, according to Adult Coloring, Crafting, and the Handmade Movement: An NPD Office Supplies Industry Report, from global information company The NPD Group.
Coloring and art supplies are a $1 billion market, with in-store and online sales growing to $75 million combined in 2015. In the arts and crafts paper category, coloring pages, including adult coloring books, is the largest segment based on dollar volume, also seeing the largest store dollar growth in 2015. With paint nights and adult coloring gaining in popularity, sales of complementary products such as colored pencils, gel, and porous pens, painting accessories, and acrylic paint are driving growth within their respective categories.
Chalk and chalkboard usage is also influencing industry sales, as these items are increasingly used not only for school, but for businesses, home offices, and home décor. The chalk category saw the largest in-store dollar sales increase in 2015, surpassing crayons. Both dollar and unit sales for chalkboards more than doubled in 2015 compared to the prior year.
NBCUniversal, a division of Comcast Corporation, announced the acquisition of DreamWorks Animation. The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development.
Under the terms of the agreement, DreamWorks Animation has an equity value of approximately $3.8 billion. DreamWorks Animation stockholders will receive $41 in cash for each share of DreamWorks Animation common stock. The agreement has been approved by the boards of directors of DreamWorks Animation and Comcast, and the controlling shareholder of DreamWorks Animation has approved the agreement by written consent. [Read more...]
For Moose Toys, the award completes the trifecta of honors from leading retailer partners in the U.S. In February, the company received the Toy Supplier of the Year award from Walmart, and the Vendor of the Year award from Toys “R” Us.
Moose Toys’ most popular products over the years include Shopkins, The Trash Pack, and Mighty Beans. They also won the Toy Industry Association’s Girl Toyof the Year award two years in a row for Shopkins. The company continues to grow its portfolio with brands such as Little Live Pets, Beados, and Qixels.
The two-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed vehicles that will be available this summer at major retailers across the EMEA region.
Toy State also recently added Barbie to its licensing portfolio, joining the company’s flagship Road Rippers and Nikko brands, as well as lines featuring licensed properties including Hot Wheels, Caterpillar, WWE, Thomas & Friends, and DC Super Friends.
Spin Master Corp. is forming an Australian subsidiary Spin Master Australia (Pty) Ltd. Spin Master Australia will begin trading in 2017 and will assume distribution for the majority of the company’s brands for Australia.
Based on NPD data, Spin Master was the fourth largest toy, games, and entertainment company in North America in 2015 and ranks in the top 10 globally based on Euromonitor data.
Spin Master has distributed product in Australia and New Zealand for over 15 years. Overseeing business operations will be Jacqui Webster, recently appointed as general manager, Australia and New Zealand, reporting into Derek Seidewand, vice president, International Sales. Prior to joining Spin Master, Webster held senior roles with Hasbro, Mattel, Paramount Pictures, and several international consumer packaged goods companies.
Spin Master Australia will be based in Sydney, NSW, and a warehouse location will be finalized in the coming months.
Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.
Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many. As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.
In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.
VTech will acquire 100 percent of the outstanding common stock of LeapFrog through an all-cash tender offer followed by a second-step merger. In the tender offer, VTech will offer LeapFrog investors $1.00 per share for LeapFrog’s Class A and Class B shares, which represents a 75.4 percent premium over the closing price of LeapFrog’s Class A shares on February 4, 2016. The total purchase consideration amounts to approximately $72 million. VTech will fund the tender offer through internal resources.
The tender offer will commence on or around March 3, 2016, and will be open for a minimum of 20 business days. The closing of the transaction is subject to satisfaction of certain conditions set forth in the merger agreement, which has been unanimously approved by the Boards of Directors of both companies. LeapFrog’s Board has agreed to unanimously recommend to its stockholders that they tender their shares of LeapFrog common stock pursuant to the tender offer. [Read more...]
Hasbro approached Mattel about a potential transaction late last year, and the companies have held on-and-off talks about a deal, the people said. Representatives for Mattel declined to comment, while representatives for Hasbro didn’t immediately respond to requests for comment.
Mattel shares rose 4 percent to $33.03 today, valuing the company at about $11.2 billion. Hasbro rose 1.6 percent to $76.19 after climbing as high as $78.45, valuing the company at about $9.5 billion.
Last week, Mattel unveiled Barbie dolls with a wider array of body types and skin tones in an effort to expand the brand’s appeal. Hasbro is the toy licensee for Disney’s top properties, including Star Wars: The Force Awakens, Disney Princess, and Disney Frozen.