Kimberly Mosley, MBA, CAE has been appointed president of the American Specialty Toy Retailing Association (ASTRA), its board of directors announced today.
This September, children will be able to reenact the true story of Dr. Jane Goodall, whose pioneering research on wild chimpanzees helped change the way human beings perceive animals. The Queen’s Treasures has created a rainforest camp for 18-inch dolls, featuring a canvas tent and canvas cot reminiscent of the ones Goodall used at Gombe Stream Research Center in Tanzania.
School Zone Publishing Company is getting ready to unleash season two of its fun, educational children’s series, Charlie & Company. The Toy Book recently spoke with Barbara Peacock, the creative director of Charlie & Company, as well as its producer, Adam Mellema, about the show and upcoming plans for the brand, including toys.
The games in the inaugural class of The Strong’s World Video Game Hall of Fame span multiple decades, countries of origin, and gaming platforms, but all have significantly affected the video game industry, popular culture, and society in general. Pong, Pac-Man, Tetris, Super Mario Bros., DOOM, and World of Warcraft have been selected from a field of 15 finalists that also included Angry Birds, FIFA, The Legend of Zelda, Minecraft, The Oregon Trail, Pokémon, The Sims, Sonic the Hedgehog, and Space Invaders. [Read more...]
Bryan Stockton Resigns as Chairman and CEO of Mattel, Christopher Sinclair Named Chairman and Interim CEO
Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Entertainment One Licensing (eOne Licensing) has partnered with Redan Publishing Inc. for a bi-monthly publication based on Peppa Pig. Fun To Learn Peppa Pig Magazine will launch this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.
Based on the animated TV show airing daily on Nick Jr., Fun To Learn Peppa Pig Magazine, for children ages 2 to 7, showcases the adventurous and loveable little pig along with her brother George, Mummy Pig, and Daddy Pig. Every issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as fun and inventive crafts projects, puzzles, product giveaways, and more.
In addition, a host of new licensed products are slated to make their retail debut in the spring. Better Toyz will offer a range of licensed sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards. Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel, from plush novelty hats and peek-a-boo pillows to Rolley bags and backpacks.
Since the 1980s, Nintendo has always seemed to be the “family-friendly” choice in video games. With wholesome characters such as Mario and Luigi, Princess Peach, Yoshi, and Toad, and bad guys that make you laugh more often than they scare you (except for Bowser in the original Super Mario Bros. game on NES—he was straight up scary), Nintendo has always given off a welcoming, family-friendly vibe, with games available for kids of all ages, and systems and controllers that are intuitive rather than intimidating.
Despite knowing this—and being a Nintendo fan my whole life—it still caught me a bit off-guard when Nintendo announced that it would be launching amiibo, which are action-figures designed to connect and interact with compatible games. “By holding the amiibo over your Wii U GamePad, you’ll open up new experiences within each corresponding game,” reads the Nintendo website. [Read more...]
Vincent Mai, chairman of the board of trustees of Sesame Workshop, announced today the appointment of Jeffrey Dunn as president and CEO of Sesame Workshop, effective September 29. Dunn, formerly the president and CEO of Hit Entertainment, will succeed Mel Ming, who announced his retirement earlier this year.
Dunn currently serves as a 2014 Advanced Leadership Initiative Fellow at Harvard University with a focus on media and education. Previously, he served as president and CEO of Hit Entertainment from 2008 until 2012. Before joining Hit, Dunn served as group COO of the Nickelodeon Networks group and the president of Nickelodeon Film and Enterprises, where, among other things, he built Nickelodeon’s international networks business and oversaw the growth of Blue’s Clues, SpongeBob SquarePants, and Dora the Explorer into three of the world’s largest licensed property brands.
The LeapBand, a wearable activity tracker from LeapFrog designed for kids ages 4 to 7, which encourages active play and healthy habits through interaction with a personalized virtual pet, is now available both online and at retail.
The LeapBand activity tracker gets kids moving and having fun with 50 different activities and challenges, tracking kids’ physical moves so the more active a kid is, the more points they earn with their virtual pets. As kids earn points through active play, they can unlock additional games, challenges, levels of play, and virtual rewards for their on-screen pet.
LeapBand has an aspirational fit-band style that is designed with kids in mind, and high-tech features including a built-in accelerometer, a high-resolution color screen, a rechargeable battery, and a water-resistant design. [Read more...]