Patch Products expands from puzzles, toys, and games into the STEM (Science, Technology, Engineering, and Math) category with the acquisition of Roominate. STEM has become a prominent topic within the toy industry, as it builds and supports education through play. [Read more...]
Super Impulse, the company behind the World’s Smallest line, is set to release Precision RBS (Rubber Band System), a new twist on traditional foam dart blasters, in the spring.
Precision RBS is a line of rubber band launchers that allows for safe and intense fun. Super Impulse says that the Precision RBS line with feature more ammo, more power, and more accuracy than any other launchers currently on store shelves. The company will launch the brand with various events hosted across North America throughout the year. [Read more...]
Toy industry sales are up 7 percent overall (January-September 2015) across 11 global markets, according to The NPD Group. Russia, Mexico, and Poland show growth that surpasses established markets, with double-digit growth through the third quarter of this year.
Russia is showing the fastest growth among the markets that NPD tracked globally. Despite the country’s high inflation, Russian consumers are spending more money on toys and are buying more of them. The largest super-category in Russia is building sets, which has been growing 50 percent faster than the rest of the toy market. [Read more...]
The Peanuts Movie launched in the U.S. this past weekend to box office success. The film earned $45 million over its first weekend, and will roll out globally to 100 countries over the next six weeks.
Digital efforts leading up to the movie launch included the PeanutizeMe website. To date, more than 6 million characters have been created. The Wah Wah machine brought the iconic Peanuts “adult voice” into the digital age. There is also a designated Peanuts Movie Sticker Pack on Facebook.
Peanuts has also invaded the toy aisle, where the property hasn’t had much presence in the past, with Just Play’s Happy Dance Snoopy leading the charge. Peanuts Worldwide/Iconix Entertainment recently announced that Peanuts shorts based on the strip will be on air in the U.S. on Cartoon Network and Boomerang.
This December will mark the 50th Anniversary of A Charlie Brown Christmas, and consumers can expect to see special events surrounding this milestone, including a new TV special hosted by Kristen Bell airing on ABC focusing on the enduring power of the original special. In additional news, Snoopy will fly in the Macy’s Thanksgiving Day Parade, the Peanuts gang will star in Macy’s holiday windows, and Snoopy will serving as Macy’s 2015 Holiday Ambassador.
Kimberly Mosley, MBA, CAE has been appointed president of the American Specialty Toy Retailing Association (ASTRA), its board of directors announced today.
This September, children will be able to reenact the true story of Dr. Jane Goodall, whose pioneering research on wild chimpanzees helped change the way human beings perceive animals. The Queen’s Treasures has created a rainforest camp for 18-inch dolls, featuring a canvas tent and canvas cot reminiscent of the ones Goodall used at Gombe Stream Research Center in Tanzania.
School Zone Publishing Company is getting ready to unleash season two of its fun, educational children’s series, Charlie & Company. The Toy Book recently spoke with Barbara Peacock, the creative director of Charlie & Company, as well as its producer, Adam Mellema, about the show and upcoming plans for the brand, including toys.
The games in the inaugural class of The Strong’s World Video Game Hall of Fame span multiple decades, countries of origin, and gaming platforms, but all have significantly affected the video game industry, popular culture, and society in general. Pong, Pac-Man, Tetris, Super Mario Bros., DOOM, and World of Warcraft have been selected from a field of 15 finalists that also included Angry Birds, FIFA, The Legend of Zelda, Minecraft, The Oregon Trail, Pokémon, The Sims, Sonic the Hedgehog, and Space Invaders. [Read more...]